MINI eyes on Nissan Juke

Richard Aucock recently published an interesting comparison between two unusual rivals: MINI and Nissan. The latest model coming out of the Oxford’s plant, Countryman, is already shaping up as being a strong contender in the small crossover segment, a segment that many believe is yet to be clearly defined.

Sporting a higher ride height and combining elements from previous MINI models, the Countryman is unique in its own way. Despite initial expected criticism around brand dilution and what MINI stands for, recent reviews and driving experiences have managed to change the perception of this new MINI model.

And so it seems that MINI is not the only one to fully take on this new market. The Japanese automaker Nissan has their own up the sleeve: Nissan Juke. In a recent report by Automobile Magazine, Nissan described the Juke as being “designed for “aggressive attention-seekers,” or in other words, youngish dudes who would normally be scouring Craigslist ads for a four-year old BMW 3-series, or an old Z, or perhaps a used Maxima.”